Prudential Uganda and Diamond Trust Bank partner to deepen Insurance penetration to grass roots.

Prudential Uganda and Diamond Trust Bank (DTB) have launched a ground-breaking partnership aimed at redefining the finance and insurance services landscape in Uganda. This strategic partnership promises to bring a wealth of benefits to customers and marks a significant milestone in the insurance and banking sectors.

The partnership has been entered to boost the deepening of insurance and financial protection from the current 0.6% insurance penetration in Uganda. The Memorandum of Understanding signed today is an affirmation to commitment to bolster further reach of insurance products and comprehensive financial solutions to the market.

Mr. Tetteh Ayitevie, CEO of Prudential Uganda, expressed his enthusiasm about the partnership, saying, "At Prudential, we have always strived to make a real difference in the lives of our customers. This partnership with Diamond Trust Bank enables us to extend our reach and provide more people with access to our insurance products. We are excited to be part of this transformative journey."

DTB’s CEO Mr. Varghese Thambi notes that the partnership empowers customers with choices that cater for their financial needs to enable them advance with confidence and success.

"The partnership with Prudential is an attestation of our commitment to offer an array of services under one roof. Together, we aim to provide convenience and financial security that will positively impact our customers," Mr. Varghese Thambi added.

The strategic partnership will see the integration of Prudential's insurance products and services within selected Diamond Trust Bank branches in Uganda. Key products under the partnership will give chance to Ugandans to invest for business and life needs through the Pru-edu save insurance covers and the Investor Plus polices to cater for a working group heading into retirement.

The partnership comes at a time when the world is driving the public engagement on a savings and investment culture through the world saving month. The DTB -Prudential partnership is signed to simplify the process for customers who seek solutions for savings and investment.

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